Let's make complex healthcare and science feel human.
Creating UX design solutions for science, medicine & health
hello
Welcome to Sonia Seto Studios! As a former scientist turned UX designer/design strategist with a foundation in biomedical communications, I am a visual problem solver for science, medicine and health. I create thoughtful, accessible experiences that build trust, improve understanding, and turn uncertainty into clear guidance.
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I specialize in...
Product Design
UX/UI design, Wireframes, Storyboards, Design Systems, User Journey, Usability Testing
Illustration & Design
Conceptual, Didactic, Traditional, Graphic Design, Layout Design, Brand Design, Typography, Print & Digital
Data Visualization
Infographics, Graphical Figures, Layout Design
Animation
2D Animation, Motion Graphics
Research & Development
Scientific Writing, Data Collection
Featured
Work
Below are a small set of projects where I designed for clarity, trust, and real-world use in healthcare and biotech.
My Kidney Path
UX/UI Design | Patient and HCP experience
Designed an award-winning end-to-end web application that turns a complex transplant journey into a clear path forward.​
Escalation of Care Communication Tools
UX Design | Infographics
It is safe to ask, we are here for you. Building patient-centred communications tools for patients and essential care partners to raise urgent concerns to the right person at the right time.
LIGAND EXPRESS
UX/UI Design | Brand Identity
From early concept to public launch, creating consistency and smoother workflows for a B2B drug discovery SaaS platform
UHN Welcome Entrance Signage
UX Design | Visual Communication
Protect patients and staff: coming together during uncertain times. Making patients and visitors feel welcomed and informed during COVID pandemic
Next Project?
Curious to see more?
Some shipped, some piloted work. All grounded in real needs and show a range of how I think.
My exploration domain
Visual communication work that turns science complexity into clarity.