Fluxus Inc.: Technical and
Conceptual Illustration
Print and Digital
Fluxus Inc.
General public, scientific community and researchers
Adobe Illustrator
Biomedical Communication Designer
Format:
Clients:
Audience:
Tools:
My Role:
Creating a clear and engaging illustration of their advanced technology in bioanalysis.
Technical Illustration of an Optofluidic, Chip-Based Technology
background: the problem
Current figure does not clearly explain their technology to the general public and scientists.
Note: This figure is not their own but is rather a similar one
objective
To improve current figure by making visuals more easier to understand and visually appealing
Liu, S. , Y. Zhao, J. W. Parks, D. W. Deamer, A. R. Hawkins and S. Holger. 2014. Correlated electrical and optical analysis of single nanoparticles and biomolecules on a nanopore-gated opto uidic chip. American Chemical Society, 14: 4816-4820.
ideation
Based on the initial consult meeting with the scientists and reviewing the information they provided, I came up with two draft ideas. Their fluid technology inspired me to create an underwater perspective and was inspired by surgical illustrations that I’ve done in the past where equipment or tools pop out of the frame. The client chose Option 2.
Option 1:
Option 2:
First Iteration
Further consultation with the scientist led to refining the accuracy of the technology. Further
rendered the draft so they had a more general idea of what the final visual will look like.
Final
Final details such as shadows and highlights
were added to the illustration to emphasize directional movement. Labels were also added to
help identify parts of the technology involved.
Conceptual Illustration of an Optofluidic, Chip-Based Technology
background: the problem
Key applications of their technology are not easily understood
objective
To create a conceptual visual/symbol that outlines their key applications
objective
During this phase, the client had several ideas they wanted to explore to represent how something so small can result in many possibilities. Several ideas were drafted based on the initial consult meeting with the scientists. From the iceberg concept to an hourglass concept, I explored several ideas related to nature as it can be a easy concept to symbolically understood. After several reviews, the client chose Option 3.
Option 1:
Option 2:
Option 3:
iterations
After further consultation, this concept evolved into being less symbolic and staying true to its key applications of having the ability to identify many different molecules in a small amount. Once we got a concept down, I rendered out two major parts of the illustration where one was the visual assets of the instrument and the other was different variations of the concept for them to review. Further iterations were made by changing colours to make sure the idea came across effectively.
composite and layout design
During the compositing phase, visual assets were laid out along with the concept. A final iteration of the illustration was made to further simplify the illustration.
